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| Jerry Greenfield, Ben & Jerry's co-founder |
That is exactly what those in attendance at Oakland University’s Meadow Brook Theatre will experience on Tuesday, March 24 when Ben & Jerry’s Homemade Inc., co-founder Jerry Greenfield visits OU to share his talk entitled “An Evening of Entrepreneurial Spirit, Social Responsibility and Radical Business Philosophy.”
With his best-seller, "Ben & Jerry’s Double-Dip: How to Run a Values Led Business and Make Money Too" (co-authored with Cohen), Greenfield created both a nuts-and-bolts guidebook to the promise and pitfalls of “values-led” business, and an inspiring wake-up call about the growing international influence of the “socially conscious” or “mission driven” corporation.
A Brooklyn native and ice cream king of Vermont and beyond, Greenfield brings it all to life at the lecture podium. He is known for presenting a rousing tribute to America’s entrepreneurial spirit, full of anecdotes and his personal philosophy. His talk also addresses the great sense of fun that is the company’s hallmark, illustrated with a free serving of Ben & Jerry’s ice cream for the entire audience.
This is a free event and open to all OU students, faculty, staff, alumni and their guests, as well as the general public. In addition, Mr. Greenfield will be available after the event for a meet and greet opportunity.
Doors open at 6 p.m. and the lecture begins at 7 p.m.
Tickets are available at the Center for Student Activities service window, located in the lower level of the Oakland Center. For more information or for special assistance, contact the Center for Student Activities and Leadership Development at (248) 370-2400.
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