Three Business Scholar teams competed in the first Scholars Case Competition of the year
In the first Scholars Case Competition of the academic year, three Business Scholar teams were charged with developing strategies that would help a news-sharing website increase market share and revenue.
The challenge included addressing the company’s desire to retain its existing audience while also reaching new and rising international markets.
Presented with the case that day, team members quickly analyzed the situation, then worked together to develop recommendations and create a presentation supporting their view. Each team then had 20 minutes to present their approach to a panel of judges.
The winning recommendation came from the “Strategizers,” which included Olivia DeMarco, Andrew Hutcheson, Kate Shellenbarger, Leah Slazinski, Jonathon Strong, Laura Tack and Kerry Zhu.
Each member of the winning team received one tuition credit.
The competition judges were Professors Tianxu Chen and Joy Jiang, and Dennis Janowski ECN ’79, senior vice president, Comerica.
The next Scholars Case Competition takes place February 14, 2015. The Scholars are also preparing to compete in the International Collegiate Business Strategy Competition which takes place from January through April 2015.
The School of Business Administration Scholars Program provides a select group of students a unique opportunity to develop their problem solving, decision making and leadership skill. The program centers on competency development and has four unique components that significantly influence the students in the Scholars Program: leadership development, case competitions, mentor/mentee relationship and community involvement.
Learn more about the Scholars program here.
In the first Scholars Case Competition of the academic year, three Business Scholar teams were charged with developing strategies that would help a news-sharing website increase market share and revenue.