PTAC: Government Contract Marketing 301

Macomb Regional Procurement Technical Asisstance Center (PTAC) Presenting at Mac-OU INC:

The U.S. Government is the largest buyer of goods and services. Selling to government agencies can be a rewarding experience. But, how do you market your goods and services to the government?
Government Contract Marketing 301 teaches you how to market your business to government agencies.

Government Contracting 301
Presented by Macomb Regional PTAC

Wednesday, November 13
9 to 12 p.m.

Macomb-OU INCubator at Velocity Collaboration Center
6633 Eighteen Mile Road
Sterling Heights, Mich. 48314
Located on Eighteen Mile between Mound and Van Dyke

Topics to be covered include:
Elements of a Marketing Plan:

• What is Marketing
• Reasons for Developing a Marketing Plan
• Why a Marketing Plan is Important
• Strategic Focus and Plan
• Situation Analysis
• Marketing Product Focus and Marketing Program
• Financial Data

Developing Marketing Strategies:

• Capabilities Statement
• Flyer Content
• Additional Value Added
• Graphics
• A Better Business Card
• Company Website
• Elevator Speech

To register for this free event, please visit the Macomb Regional PTAC Event Registration.
For more information, please call (586) 498-4122 or email to vanderzypped@macomb.edu.