Lunch & Launch: "Visual Storytelling and Content Marketing: Examples and Case Studies from YouTube, Vimeo, Flickr, Picasa, Pintrest, Instagram, Foursquare & Tumblr"
Visual Storytelling and Content Marketing:
Examples and Case Studies from YouTube, Vimeo, Flickr, Picasa, Pintrest, Instagram, Foursquare & Tumblr
Thursday, September 6, 2012
Noon until 1 p.m.
Macomb-OU INCubator
at Velocity Center
6633 18 Mile Road, Sterling Heights, Mich. 48314
Charlie Wollborg, as Chief Troublemaker at Curve Detroit Marketing Strategy and Creative Design, is the purveyor of attention. He helps growing brands stand out from the clutter. He opened the doors at Curve after being thrown out of several well-respected ad agencies. As a marketing strategist and creative director, he has delivered blue sky ideas and bottom line results for household names like Ford, GM, Boyne Resorts and Absopure, as well as budding challenger brands.
As Charlie argues, social media is not going to be a specialty for much longer - do you see many telephone gurus making the rounds? Social tools will continue to come and go, but corporate storytelling and content marketing are the big opportunities for marketers and communicators to master long term. Through photos, videos, words and audio, your client's brand story can be shared in unlimited ways. He'll share a few insights on telling your brand story, cultivate fans and sparking devotion. You'll leave this session with a head full of fresh ideas, a spring in your step and a smile on your face.
Charlie is an unabashed lover of Detroit, where he's actively involved in the social media and entrepreneur communities. Along with a handful of cool friends, he produces the annual TEDxDetroit conference. When he's not building brands, you'll find Charlie inspiring, educating and entertaining audiences with his lively keynote presentations on marketing and innovation. Last year, he was named the second best PowerPoint Karaoke presenter in the world. This year, he hopes to win something that people have actually heard of.
Please bring your lunch, though beverages and dessert will be provided. For more information on this Lunch and Launch program, or to register for this free event, call Joan Carleton at
(586) 884-9324 or email macINC@oakland.edu.
Created by Joan Carleton (jfcarlet@oakland.edu) on Wednesday, August 15, 2012 Modified by Joan Carleton (jfcarlet@oakland.edu) on Friday, June 7, 2013 Article Start Date: Wednesday, August 15, 2012
