Lunch and Launch: "Defining Social Media Return on Investment"
Defining Social Media Return on Investment
Thursday, March 8, 2012
Noon until 1 p.m.
Macomb-OU INCubator
at Velocity Center
6633 18 Mile Road, Sterling Heights, Mich. 48314
David Murray is a marketing and digital communications strategist currently serving as director of social media for Moncur Associates, a high-end branding and strategic messaging firm located in Troy, Mich.
Believing content is communication, Murray has created fully integrated
digital and social media campaigns in the health care, franchise, nonprofit, and business-to-business and business-to-consumer sectors. Murray will use this Lunch and Launch as a follow up to his demystification of social media. He will define social media ROI, emphasizing the growing importance of this new communication tool.
A national speaker, Murray focuses on digital communications and social media marketing best practices. He has spoken at BlogWorld, unGeeked, TEDx and more. Murray has also been featured in The Wall Street Journal and in David Meerman Scott's book, The New Rules of PR and Marketing. He is the founder of Social Media Club Detroit, and is a member of the Detroit-based food blog team, The Hungry Dudes.
This event is free; however, registration is required. For more information on this Lunch and Launch program, or to register, call Joan Carleton
(586) 884-9324 or email macINC@oakland.edu.
Created by Ryan (Luke) Cloutier (rcloutie@oakland.edu) on Friday, February 17, 2012 Modified by Joan Carleton (jfcarlet@oakland.edu) on Friday, June 7, 2013 Article Start Date: Friday, February 17, 2012
