Online registration ends COB April 14th
2011 Annual Business Meeting & Showcase
Meet Prospects · Greet Peers · Build Business
Evening Events
5 - 7 p.m.
Strolling Dinner and Networking
Exhibits 7 p.m. Comments by Stephen Rapundalo, PhD,
President & CEO, MichBio 7:15 p.m.Keynote Address by Dr. Jeff DeGraff"How to Make Innovation Happen in Michigan: The Long and Short View" Well it's official. Michigan is the only state in the union that lost population according to the 2010 US Census. Our towering automotive businesses have faltered. The Great Recession ate all the available capital. They are even using our cities as a gritty backdrop for cop shows and apocalyptic movies. You get the picture. Oh sure, there is hope - A new sheriff, a new commitment, a new deal. But it's nothing new to you. You've heard it all before. You know that cavalry isn't coming. It's up to you to move forward to the undiscovered country. In this market, innovation isn't your best friend... it's your only friend.
Michigan Ross School of Business Professor Jeff DeGraff will discuss how top businesses really make innovation happen and how you can do the same. He will address how these winning growth strategies and capabilities relate to the challenges and opportunities that we face as a State and a sector. He will challenge your most basic assumptions of how innovation produces value and suggest an array of alternative approaches.
Dinner sponsored by: Registration sponsored by:
Daytime Events
1-5 p.m. Workshop Driving Value in Your MedTech Company: Successful Growth Strategies in a Competitive EnvironmentIs your company poised to lead, follow or get run over? Take a step back from day-to-day operations and critically examine your strategic positioning. Learn the tools and techniques to make that "gut feeling" come alive from exploration through to implementation.
Program
Introduction (Fred Brown, Ducker Worldwide) - Agenda review and speaker introduction; fitness review and completion by workshop attendees; overview of strategy framework; definition and overview of business model.
What is Strategy (Gilbert Harrell, MSU School of Business) - Definition; "6 vs. 9 game" and debrief; competitive offenses and defenses.
Product/Service Strategy (G. Harrell and David Frayer, MSU; Tom Marten, Pharmacision) - Overview; biosciences case study; product assessment exercise and debrief; target product profile - aligning product and commercial opportunity.
Customer Segmentation (G. Harrell, D. Frayer) - Overiew; value proposition and positioning strategy; targeting strategy and product/service deployment; segmentation exercise and debrief.
Competency (G. Harrell, D. Frayer) - Core vs differentiated definitions; fitness review and organization gaps; competency exercise and debrief.
Partnering (Guest Panel Discussion) - Channel management; preparing to partner; managing for value.
Wrap-Up (F. Brown) - Business model - conclusion; model components and assembly; value creation and capture; debrief to insure participants achieved their objectives.
Workshop sponsored by:
Workshop and Annual Meeting Information & Registration
One-on-One Sessions with Government Affairs Expert, Liz Powell3:30 - 5 p.m.Liz Powell, Esq., MPH, is Founder and Principal of G2G consulting, llc and will be on-hand at the MichBio Annual Meeting to answer your questions about working with the government. She has worked with numerous bioscience companies and organizations to navigate through the maze of government opportunities and to secure funding - totaling $43 million in 3 ½ years. Whether your interest is meeting the right contacts within the Department of Defense or Congress, changing a regulation or pursing a grant, Liz will be available to answer your questions and assess how to maximize your efforts in working with the government.
Come prepared with an overview of your company and long-term goals. Sign up for a 15-minute session today by emailing heather@michbio.org. Please note: Sessions are for MichBio members who are registered for the Annual Meeting & Showcase only.
For more information on Liz Powell check out www.G2Gconsulting.com. G2G consulting is a MichBio Preferred Provider.
9:30 a.m.-5 p.m.BioBriefing: Industry Knowledge for the Non-Scientist Become more instrumental in your company's success by understanding the science and technology driving the biotech and pharmaceutical industries. Learn from credentialed BioTech Primer instructors that have the skill and experience to teach executives with a wide variety of non-science backgrounds in an engaging environment. Fee for this program includes lunch and strolling dinner at MichBio's Annual Meeting & Showcase.
Agenda9:30-10 - Industry Overview: What the "Hech" is Biotech?
10-10:30 - Inside the Biotech Industry: Top Companies & Products, Biotech Company Structure, Biotech Research
10:30-10:45 - Break
10:45-11:45 - The Science: Biotechnology Goals, Cells, DNA, Proteins, Genomes, Genetic Variation, Mutations
11:45-12:30 - The Technology: How the Genome is Studied, Restriction Enzymes, PCR, Microarrays
12:30-1:30 - Lunch
1:30-2:30 - Genetic Engineering, Recombinant DNA, Plasmids, Genetically Engineered Cells, Disease Models
2:30-2:45 - Break
2:45-4:00 - Drug Discovery & Development: Drug Discovery, Timeline, Rational Drug Discovery, Target Validation, Pharmacogenomics, Drug Development Timeline,Preclinical Trials, Clinical Trials,Patents, Generics & Biosimilars, Diagnostics
4:00-4:30 - What are Diagnostics: How Biotech Impacts Diagnostics, Regulatory Approval for Diagnostics
4:30-5:00 - Q&A
$495 MichBio Members (call 734.527.9150 for discount code)
$545 Non-Members
Attendees will receive a reference guide with all the slides presented in the class, background scientific information, statistics, and a glossary of terms.
Registration for this session is separate from the workshop above and the MichBio Annual Meeting & Showcase.
Click Here to Register for the BioBriefing Only.
Presented by MichBio and BioTech Primer
Monday April 18
Inn at
St. John's
44045 Five Mile Rd.
Plymouth 48170
734-414-0600
Strolling Dinner/Exhibits5 - 7 p.m.
Keynote Address
7 - 8 p.m.
Workshop
(optional) 1 - 5 p.m.
BioBriefing for Non-Scientists (optional)
9 a.m. - 5 p.m.
Map & Directions
SPONSORSHIP AND EXHIBIT BENEFIT PACKAGES
REGISTER NOW & SAVE! Online Registration until COB 4/14
After 4/14, please register at the door.
MichBio Members
Strolling Dinner, Exhibits & Keynote:
$100, $110
Workshop Only:
$85, $105
Workshop and Dinner (Save $40): $145, $175
Non-Members
Strolling Dinner, Exhibits & Keynote: $125, $135
Workshop Only: $100, $120
Workshop and Dinner (Save $35): $190, $220
No refunds after
April 12
Registration for the BioBriefing is separate. Please click the link